MODULE 1
Week 1: Growth Fundamentals
Understanding growth principles
- Growth mindset and frameworks
- AARRR (Pirate Metrics) framework
- Growth loops and flywheels
- Product-led growth
- Growth team structures
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House of Product Academy
Growth & Scaling
Master growth frameworks and metrics-driven product development. Learn acquisition, activation, retention, and monetization strategies.
Live sessions + growth experiments
Training format
5 weeks
Duration
About this training
Effective product workshops don't happen by accident
Master growth frameworks and metrics-driven product development. Learn acquisition, activation, retention, and monetization strategies.
Explore experimentation, A/B testing, and growth loops. Understand how to scale products sustainably while maintaining quality and user satisfaction.
Program
5 modules of intensive practice
Our training is grounded in practice. You'll work through the full process of designing, preparing, and running workshops.
MODULE 2
Week 2: Acquisition & Activation
Getting and onboarding users
- Acquisition channels and strategies
- Viral growth mechanics
- Onboarding optimization
- Aha moment identification
- First-time user experience
MODULE 3
Week 3: Retention & Engagement
Keeping users coming back
- Retention cohort analysis
- Engagement metrics and hooks
- Habit formation in products
- Email and notification strategies
- Churn prevention
MODULE 4
Week 4: Experimentation
Testing and learning systematically
- A/B testing fundamentals
- Experiment design and statistical significance
- Multi-variate testing
- Building an experimentation culture
- Common pitfalls and how to avoid them
MODULE 5
Week 5: Monetization & Scaling
Growing revenue sustainably
- Pricing strategies and models
- Monetization experiments
- Scaling infrastructure and processes
- Unit economics
- Sustainable growth strategies
What you'll learn
Build and optimize growth loops
Design and run effective experiments
Improve key growth metrics (acquisition, retention, monetization)
Scale products sustainably
Make data-driven growth decisions
Training details
Everything you need to know
Who is it for?
- Product management experience
- Basic understanding of analytics
Format
- 5 weeks
- Live sessions + growth experiments
- Small groups (max 12 participants)
- Certificate of completion
Price
$2,599