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House of Product Academy

Growth & Scaling

Master growth frameworks and metrics-driven product development. Learn acquisition, activation, retention, and monetization strategies.

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Live sessions + growth experiments
Format szkolenia
5 weeks
Plan pracy
O szkoleniu

Skuteczne warsztaty produktowe nie dzieją się przypadkiem

Master growth frameworks and metrics-driven product development. Learn acquisition, activation, retention, and monetization strategies.

Explore experimentation, A/B testing, and growth loops. Understand how to scale products sustainably while maintaining quality and user satisfaction.

Program szkolenia

5 modułów intensywnej praktyki

Nasze szkolenie opiera się na praktyce. Przejdziesz przez cały proces projektowania, przygotowania i prowadzenia warsztatów.

MODUŁ 1

Week 1: Growth Fundamentals

Understanding growth principles

  • Growth mindset and frameworks
  • AARRR (Pirate Metrics) framework
  • Growth loops and flywheels
  • Product-led growth
  • Growth team structures
MODUŁ 2

Week 2: Acquisition & Activation

Getting and onboarding users

  • Acquisition channels and strategies
  • Viral growth mechanics
  • Onboarding optimization
  • Aha moment identification
  • First-time user experience
MODUŁ 3

Week 3: Retention & Engagement

Keeping users coming back

  • Retention cohort analysis
  • Engagement metrics and hooks
  • Habit formation in products
  • Email and notification strategies
  • Churn prevention
MODUŁ 4

Week 4: Experimentation

Testing and learning systematically

  • A/B testing fundamentals
  • Experiment design and statistical significance
  • Multi-variate testing
  • Building an experimentation culture
  • Common pitfalls and how to avoid them
MODUŁ 5

Week 5: Monetization & Scaling

Growing revenue sustainably

  • Pricing strategies and models
  • Monetization experiments
  • Scaling infrastructure and processes
  • Unit economics
  • Sustainable growth strategies

Czego się nauczysz

Build and optimize growth loops
Design and run effective experiments
Improve key growth metrics (acquisition, retention, monetization)
Scale products sustainably
Make data-driven growth decisions
Szczegóły szkolenia

Wszystko, co musisz wiedzieć

Dla kogo?

  • Product management experience
  • Basic understanding of analytics

Format

  • 5 weeks
  • Live sessions + growth experiments
  • Małe grupy (max. 12 osób)
  • Certyfikat ukończenia

Cena

$2,599