MODULE 1
Week 1: Launch Strategy
Planning for success
- Types of launches (soft, beta, full)
- Launch objectives and success criteria
- Launch timing and readiness
- Cross-functional launch teams
- Launch risk assessment
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House of Product Academy
Product Launch Strategies
Plan and execute successful product launches. Learn go-to-market strategies, launch planning, and cross-functional coordination.
Live workshops + launch planning
Training format
4 weeks
Duration
About this training
Effective product workshops don't happen by accident
Plan and execute successful product launches. Learn go-to-market strategies, launch planning, and cross-functional coordination.
Master positioning, messaging, and launch metrics. Ensure your product launches create momentum and achieve business objectives.
Program
4 modules of intensive practice
Our training is grounded in practice. You'll work through the full process of designing, preparing, and running workshops.
MODULE 2
Week 2: Go-to-Market Planning
Creating your GTM strategy
- Market segmentation and targeting
- Positioning and messaging
- Channel strategy
- Pricing and packaging for launch
- Competitive differentiation
MODULE 3
Week 3: Launch Execution
Coordinating the launch
- Launch timeline and milestones
- Marketing campaigns and assets
- Sales enablement
- Customer support readiness
- Internal communication and alignment
MODULE 4
Week 4: Post-Launch Optimization
Learning and iterating
- Launch metrics and KPIs
- Gathering user feedback
- Iteration planning
- Building momentum post-launch
- Case studies of successful launches
What you'll learn
Develop comprehensive launch strategies
Create effective go-to-market plans
Coordinate cross-functional launch teams
Execute launches successfully
Measure and optimize post-launch performance
Training details
Everything you need to know
Who is it for?
- Product management experience
- Understanding of marketing basics
Format
- 4 weeks
- Live workshops + launch planning
- Small groups (max 12 participants)
- Certificate of completion
Price
$2,299