MODUŁ 1
Week 1: Launch Strategy
Planning for success
- Types of launches (soft, beta, full)
- Launch objectives and success criteria
- Launch timing and readiness
- Cross-functional launch teams
- Launch risk assessment
Powrót do szkoleń
House of Product Academy
Product Launch Strategies
Plan and execute successful product launches. Learn go-to-market strategies, launch planning, and cross-functional coordination.
Live workshops + launch planning
Format szkolenia
4 weeks
Plan pracy
O szkoleniu
Skuteczne warsztaty produktowe nie dzieją się przypadkiem
Plan and execute successful product launches. Learn go-to-market strategies, launch planning, and cross-functional coordination.
Master positioning, messaging, and launch metrics. Ensure your product launches create momentum and achieve business objectives.
Program szkolenia
4 modułów intensywnej praktyki
Nasze szkolenie opiera się na praktyce. Przejdziesz przez cały proces projektowania, przygotowania i prowadzenia warsztatów.
MODUŁ 2
Week 2: Go-to-Market Planning
Creating your GTM strategy
- Market segmentation and targeting
- Positioning and messaging
- Channel strategy
- Pricing and packaging for launch
- Competitive differentiation
MODUŁ 3
Week 3: Launch Execution
Coordinating the launch
- Launch timeline and milestones
- Marketing campaigns and assets
- Sales enablement
- Customer support readiness
- Internal communication and alignment
MODUŁ 4
Week 4: Post-Launch Optimization
Learning and iterating
- Launch metrics and KPIs
- Gathering user feedback
- Iteration planning
- Building momentum post-launch
- Case studies of successful launches
Czego się nauczysz
Develop comprehensive launch strategies
Create effective go-to-market plans
Coordinate cross-functional launch teams
Execute launches successfully
Measure and optimize post-launch performance
Szczegóły szkolenia
Wszystko, co musisz wiedzieć
Dla kogo?
- Product management experience
- Understanding of marketing basics
Format
- 4 weeks
- Live workshops + launch planning
- Małe grupy (max. 12 osób)
- Certyfikat ukończenia
Cena
$2,299